It has been interesting for me to think of sounds and storytelling juxtaposed. Though I have heard stories through sound I hadn’t consciously realized that a story was being told through that particular medium. Pixar comes to mind as a company that uses sound, and particularly sound effects, to tell their stories when they do short films. The premise of their short films is that they use no vocals and instead rely on sound and visual for humor and storyline. I noticed in the past that because their parameters don’t allow them to rely on the most straightforward form of communication (language) their story becomes stronger. The story is told through more powerful means such as sound effect, body language, and visual. It seems counterintuitive that the sound rather than language can have a greater affect to communicate.
Sound is something that I am not particularly interested in pursuing, though I think if pursued could be a great profit generator if executed correctly. I suppose my questions that remain about sound is how it is marketable in the social media market world and how it is relevant to the general public. Or I suppose a better way of saying that is how it is accessible for the public to generate. Software such as Garageband and Audacity has made strides in bringing this capability into the hands of amateurs.