We live in a world where pictures are ubiquitous. We see images everyday. Advertisements always use them, as images can say more than words at first sight, and advertising is everywhere. The problem with images is that they mean something different to everyone. An image of a tree, translated through a billion different filters, has a billion different meanings. So when we use images to tell stories, we are hoping that our audience interprets them the way we intended to convey them, and that is a very rare occurrence in my experience. Our perception is made up of our individual experiences and the experiences before those experiences that shaped the way we experienced that experience. Needless to say, even people who have very similar experiences or upbringings have drastically different perspectives of the world. This idea of individual perception or cognition can lead to major failures of communication, even with something as precise as oral communication, as we all often have miscommunications with people, and here lies the problem with story telling through images: we never know what that image will convey to that particular person. In some situations that can actually be a very powerful tool, but in other situations a very dangerous one. I believe in precision of language because I believe that communicating effectively means communicating ideas correctly with little to no ambiguity. Images, unfortunately, are very hard to make unambiguous, and very hard to make precise.