The Transmedia storytelling example that I am using is Highrise. Its a multi-faceted view of what it means to to be an urban species and homes in an particular tower block in Canada. It uses video storytelling by showing a documentary about the town. Then they have image storytelling to show the different lives in the town. They also have blogs to be used as an original storytelling to tell about what happened in the town and through the eyes of the people that live there.